Beretta Honors U.S. Armed Forces & M9 Pistol


Adopted by the U.S. Armed Services nearly 30 years ago, Beretta USA has initiated a new campaign to honor our troops and the M9 pistol. Known as “Faces of the M9,” the campaign will highlight stories from active duty military and veterans who describe their experiences with Beretta’s flagship handgun.

The Beretta M9 has been the official sidearm of the United States Military for nearly 30 years,” stated Mr. Jeff Cooper,General Manager and Chief Operating Officer of Beretta USA. “Every day we are cognizant of the critical role our handguns play in the life of a solider. We know that what we build here ar Beretta can make a difference while serving”.

The story of the Beretta M9 has much in common with the heroic nature of our Armed Forces.

“The real life experiences of our service men and women tell the M9 story best”, said Gabriele de Plano, VP of Military Marketing and Sales. “we want to know how the M9 helped get the job done, delivered as required, changed lives or got them through their mission.”

Beretta USA is actively seeking inspirational stories on how the M9 has been a part of your life, saved your life or helped you complete the mission. Military service men and women can share their stories here to participate in this commemorative campaign.